Big ambitions.

I’m an award winning creative leader, regularly pitching immersive concepts for prestigious brands. I’m at my best directing ideas and collaborating with creative teams and stakeholders at all levels to push technology and storytelling to craft awe-inspiring work.

Experienced at realtime and digital development pipelines and innovation product development, I embrace emerging technologies with confidence and passion, exploring new revenue opportunities through R+D.

Imagination Unboxed

Conceptualisation, pitch and commercials for a breathtaking MR experience bringing the creative imagination of luxury shoe designer Christian Louboutin to life.

A papercraft world unfolds from a shoe box, delving into the vivid imagination and lived experiences of the designer.

Immersive History

Building strong relationships with London’s Natural History Museum, ideation and pitch for a collection of brave immersive concepts capturing moments of joy in AR and fulldome for over 6m visitors.

Narrative development, design, and commercial proposal for an innovative physical / digital hybrid experience.

Living Sculptures

Produced No Ghost’s stunning AR app ‘Ekoes’, working with Studio Wayne MacGregor, Niantic and Digital Catapult.

Living sculptures ‘personify the experessive movements of city dwellers’ growing larger the more interaction they recieve.

Kataverse

Exploring the metaverse platform, Spatial. The Kataverse includes an abstract environment, with created and curated 3D animated objects to share with guests and our Ready Player Me avatars.

Visit the Kataverse here.

Digital Security VR

Direction of Head Set’s immersive VR experience ‘Digital Security’, including story and interactive narrative, learning design, scripting, mocap direction, and moodboards, collaborating with Unity developers and immersive audio designers, as well as their incredible journalist founders for an impactful experience.

Dog Safety VR

Dog attacks are a very real risk to postal workers in the UK with over 2,500 dog bites occurring every year.

Partnered with Royal Mail to conceive of, pitch and direct the creation of a VR experience to bring the issue to life.

Participants stepped into the shoes of a rookie on their first day, making decisions with real consequences. The experience was rolled out to postal workers across the country to facilitate dialogue and inspire practical, safe behaviours.

Dog Safety VR was picked up nationally by the Guardian and acknowledged as contributing to reduced dog attacks.

Rule the Streets VR

Street fundraising in a public space is highly regulated and staff, often students working seasonally, require a quick and engaging way to connect with the rules before they can begin.

Led an innovative project that placed fundraisers in a real-world setting using VR, inviting them to explore what they could and could not do.Scriptiwriting, presenting to camera, directing 360° video, HTML5 interactions, visual style, motion graphics and foley, to create a compelling, interactive environment.

Fundraisers agreed it was a memorable experience, rating it more effective than a game.

Skill building.

I have a foundational grounding in: Blender, Maya, Cinema 4D, Mozilla Hubs and Spoke, Mixamo, Unity, Unreal, and Spatial.

I’m profcient with Notion, Google Suite, Slack, Teams, Confluence and Monday.