Creative Director
Immersive Experience
A creative director drawn to the frontier, where emerging technologies meet bold storytelling, and learning becomes a living, emotive experience. Leading multidisciplinary teams across XR, writing, interaction, sound and animation, I design experiences that define what’s possible with soul, imagination, and a deep respect for the audience.
‘Loubi’s World’, a sumptous Mixed Reality celebration of Christian Louboutin.
Imagination Unboxed
A breathtaking Mixed Reality experience brings the creative imagination of luxury shoe designer Christian Louboutin to life.
A papercraft world unfolds from a shoe box, delving into the vibrant experiences that shaped his design aesthetic to showcase his signature flair.
Immersive natural history in the heart of London.
Immersive History
For London’s Natural History Museum, The Storydome is one of a collection of brave immersive concepts designed to work at scale in a space visited by millions each year.
An innovative physical / digital hybrid, the concepts create moments of joy in Augmented Reality and mesmerising fulldome.
Ekoes AR - realtime characters in motion.
Living Sculptures
Produced No Ghost’s stunning AR app ‘Ekoes’, working with Studio Wayne MacGregor, Niantic and Digital Catapult.
Living sculptures ‘personify the experessive movements of city dwellers’ growing larger the more interaction they recieve.
Touch and feel sensory immersion for a global IP.
Dinosensations
Bringing a beloved global IP to vivid life, this project weaves bold ideas into every layer of the Location Based Entertainment experience at both grand and intimate scale.
Enhanced sensory worlds, reimagined wait-time moments, and jaw-dropping arrivals showcase details designed to spark wonder and deepen emotional connection.
The Kataverse, a Spatial metaverse world.
Kataverse
Exploring the metaverse platform, Spatial. The Kataverse includes an abstract environment, featuring created and curated 3D animated objects and stylised Ready Player Me avatars.
Digital Security VR experience, Head Set
Digital Security VR
Direction of Head Set’s immersive VR experience ‘Digital Security’, including story and interactive narrative, learning design, scripting, mocap direction, and moodboards, collaborating with Unity developers and immersive audio designers, as well as their incredible journalist founders for an impactful high-end experience.
Royal Mail, Dog Safety VR.
Dog Safety VR
Dog attacks are a very real risk to postal workers in the UK with over 2,500 dog bites every year, and I partnered with Royal Mail to conceive of and direct a VR experience to bring the issue to life.
Participants stepped into the shoes of a rookie on their first day, making decisions with real consequences. The experience was rolled out to postal workers across the country to facilitate dialogue and inspire practical, safe behaviours.
Dog Safety VR was picked up nationally by the Guardian and acknowledged as contributing to reduced dog attacks.
Rule The Streets, an immersive experience for fundraisers.
Rule the Streets VR
Street fundraising in a public space is highly regulated and staff, often students working seasonally, require a quick and engaging way to connect with the rules before they begin.
This innovative project placed fundraisers in a real-world setting, inviting them to interact with people and discover the rules in context. I directed scriptiwriting, presenting, 360° video, interactions, visual style and UI, motion graphics, and foley, to create a compelling experiences that fundraisers rated as memorable and effective.
Board game for Novo Nordisk
Direction of 3D animation
Directed AR poster for The United Nations
Website and elearning for London Makes It Possible
Directed 3D, animation and elearning for Lexus (multiple projects)
Celebrate good times,
come on!
I’m proud of the innovations I’ve helped bring to life and love to share insights with a global community. I’ve spoken at conferences in Las Vegas, London, Barcelona, and Brussels, and in 2017 was invited to speak on a panel as an early adopter of VR at Realities 360 in San Jose. Many of the awards won by Sponge, a company I co-founded in 2004 (acquired 2019), have been as a result of my direction, and this was recognised with an industry award for Learning Technologies Designer of the Year (2016), and Design Professional of the Year (2017). In 2019, Sponge was awarded Elearning Company of the Year.
Winning gold Learning Technologies Designer of the Year. 2016, London.